Doja Cat Debuts As Skechers First Artist-in-Residence in Custom Look at Time 100 Gala Celeb S

Publish date: 2024-06-21

Doja Cat is stepping into the footwear world.

As the first artist-in-residence for Skechers, the Grammy Award-winning star performed this week at the Time 100 Gala in New York City while sporting a pair of Skechers Uno sneakers. Even more fantastic, you can get a pair of these yourself online šŸ˜

ā€œSkechers has given me a new canvas to create,ā€ Doja shared in a statement about the new partnership, adding that ā€œI canā€™t wait to show everyone what we are building.ā€

To commemorate the launch of the new campaign, Doja Cat wore a one-of-a-kind garment made just for her by Doja, Cierra Boyd of Frisk Me Good, and creative director and stylist Brett Alan Nelson using Skechers Uno sneakers, which also included a pair of the lace-up wedge shoes.

ā€œWhen Skechers asked us to give them a Doja Cat fashion moment I knew right away I wanted to reach out to brand Frisk Me Good,ā€ said stylist and creative director Brett Alan Nelson.

ā€œI have been speaking to Cierra Boyd from the brand about collaborating since Dojaā€™s Hot Pink era and Iā€™m glad we saved this moment for this iconic announcement,ā€ Nelson continued. ā€œI designed this look with almost 70 pairs of black Skechers Uno sneakers deconstructed into a performance look for her Time100 performance. There is nothing more punk rock than completely destroying something and making it into something else.ā€

Despite the fact that fans canā€™t completely replicate the artistā€™s outfit, you can buy a similar pair of the sneakers Doja Cat was wearing right now online and in Skechers retail locations.

Itā€™s unclear exactly what the new Skechers x Doja Cat partnership and campaign will involve, but the footwear maker says that more information will be revealed later this season. Will they be a pair of comfortable walking shoes made to order? Slip-on Skechers sneakers that have Doja Catā€™s approval?

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