Joe Rogan mocks 'stupid' Miller Lite campaign that apologized for featuring bikini-clad women in ads

Joe Rogan has mocked a resurfaced Miller Lite commercial that apologized for the beer company's history of advertisements featuring women in bikinis.

The advert - which was originally released for Women's History Month in March this year - touted the historic role of women in the beer brewing process going all the way back to early civilization.

Rogan and his guest, author Jack Carr, discussed resurfaced ad in this Tuesday's edition of the podcast, calling it 'crazy' and 'stupid'.

'I'd like to see a pie chart of how many women are actually involved in making beer or drinking beer,' the podcaster said, defending old adverts that previously use scantily-clad women to sell the product.

Miller Lite used March's advert to launch the 'Bad $#!T to Good $#!T' campaign where they said they would buy up old marketing materials to turn them into compost, which could be used to make fertilizer. That fertilizer would then be donated to female hops farmers, whose products would then be sent to female brewers.

Joe Rogan (pictured) and his guest, author Jack Carr, discussed resurfaced ad in this Tuesday's edition of the podcast, calling it 'crazy' and 'stupid'

'Oh god, I hate identity politics with a passion. I really do. It's so stupid,' Rogan said after watching the ad.

'Human beings made beer. Okay. And some human beings look good in bikinis. It's like, what are we doing?'

'It's crazy,' podcast guest, author Jack Carr, said of the Miller Lite commercial

'It's crazy,' Carr agreed.

''Women do it. Women do it. Women do it,'' Rogan then mocked.

'I'd like to see a pie chart of how many women are actually involved in making beer or drinking beer,' the podcaster added.

Rogan and Carr continued discussing the advertisement and how they wished they had old Miller Lite ads as they said it would be worth more following the beer company's campaign to buy it back.

Rogan and Carr continued to discuss the new ad and its relation to the recent controversy surrounding Bud Light and its partnership with transgender TikTok star Dylan Mulvaney.

Podcast producer Jamie Vernon questioned why the advert was prevalent on social media again. 'Why would something like that just get resurfaced on like a Monday? Now everyone's talking about,' Vernon said.

'Because people are angry, Rogan replied. 'They're looking to be angry. I think the Bud Light thing was probably so overwhelming that no one paid attention to anything else. And now that that's kind of died down... It's all so stupid.'

In a commercial from March and Women's History Month, Miller Lite apologized for its history of advertisements featuring women in bikinis

Ilana Glazer features in Miller Lite's 'Bad $#!T to Good $#!T' campaign to buy back the company's old advertising materials

The Miller Lite Women's History Month ad features comedian Ilana Glazer who touts: 'It's time beer made it up for women' 

As part of Miller Lite's campaign, the old marketing materials would be composted and used by female hops growers

That compost would be used to make fertilizer, which would be used to grow hops, which, in return, would then be sent to female brewers

The Miller Lite Women's History Month ad features comedian Ilana Glazer who touts: 'It's time beer made it up for women.' 

READ MORE: Miller Lite apologizes for using women in bikinis to sell beer 

Glazer explained in the commercial that Miller Lite had created a campaign for Women's History Month to buy up old marketing materials and turn them into compost, which could be used to make fertilizer and hops for women beer producers and farmers.

The one minute and 30 second ad sees Glazer rip the company for its history of campaigns featuring bikini-clad women.

'Here's a little known fact, women were among the very first to brew beer ever,' Glazer begins. 'Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis.'

The comedian produced some of the company's old posters and cardboard cutouts, with the females' faces now pixelated.

'Look at this s***! Wild!,' the comedian remarked.

'It's time beer made it up to women,' she continued. 'So today, Miller Lite is on a mission to clean up not just their s*** but the whole beer industry's s***.'

Glazer stated that the beer company had been busy buying up some of its old marketing materials online to convert them into compost for female hops farmers to grow more than 1,000 pounds of hops that would then be sent to female brewers.

Actress and model Sofia Vergara is pictured in an advertisement for Miller Lite

Miller Lite girls are pictured during Playboy's Annual Super Saturday Night Event

Another ad featured a group of women in crop tops and bikini bottoms standing on the beach, asking: 'Can you find the bottle of Miller Lite in this picture?'

'There's definitely more s*** out there, in your attic, in your garage, in your parents' basement,' she added.

'Send any s*** you have to Miller Lite and they'll turn that into good s*** too,' Glazer pledged.

'So here's to women, because without us, there would be no beer.'

Behind the campaign was an all-female team, the company revealed in a press release. It said the ad 'continues the brand's work empowering women in beer.'

This is the latest campaign by the beer company seen as cleaning up its traditional image. The brand made a name for itself in the late 1990s and early 2000s for its commercials and advertisements featuring bikini-clad women.

Last year, Miller Lite released a new can featuring Mary Lisle, the first-known female brewer, for July 4.

Instead of its typical slogan 'A Fine Pilsner Beer,' the Mary Lisle cans read: 'There’s No Beer Without Women.' 

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